Optimize your digital strategy with full funnel multi-touchpoint attribution – A Renault case study

Workshop Area 1

12:30 - 13:00

How 55 helped Renault break data silos between media, on-site and offline touchpoints to better understand client paths, improve media spend allocation and optimize day to day bidding strategies. We will tell you how this was made possible by leveraging the full Google Marketing Platform and its integration with Salesforce Sales Cloud.

REferenten: Thibault Cazenave, Head of 55 Switzerland & Ludovic Moulard, Head of Analytics & Cloud

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